2020 IMAGE RESEARCH DATA GATHERING & TESTING
TYPES OF DATA GATHERING
ANALYTICS
typical Website Analytics information:
Observing the Observer
Unique visits:
How many visitors (per day, week, month or year)
Geographic:
Where the visitors are located
Network:
What kind of a device that the visitor is using and from which browser
Content:
Which pages that the visitor clicks on, sometimes in what order and how long they stayed on the page
popular Analytic Tools used today
Analytics Pros and cons
+ analytics +
NUMBER OF PLATFORMS TO CHOOSE FROM
DEVELOPING INTERFACES
COMPETATIVE MARKET
- analytics -
NUMBER OF PLATFORMS TO CHOOSE FROM
RAW DATA NOT EASILY ACCESSIBLE
PRIVACY (WHO GETS TO SEE AND USE THE INFORMATION)
HeatMaps
FullStory Blog | To the Future of Building More Perfect Digital Experiences.“What’s a Website Heatmap, Really? 4 Problems With Heat Mapping Tools,” June 22, 2020. https://blog.fullstory.com/what-are-webheatmaps-how-do-they-work-pros-cons-alternatives/.
FullStory Blog | To the Future of Building More Perfect Digital Experiences.“What’s a Website Heatmap, Really? 4 Problems With Heat Mapping Tools,” June 22, 2020. https://blog.fullstory.com/what-are-webheatmaps-how-do-they-work-pros-cons-alternatives/.
«While heatmaps have become a go-to visualization for showing digital user interactions, they are far from perfect. And perhaps it's not surprising that when it comes to heatmaps, the devil's in the details.»
“What’s a Website Heatmap, Really?
- Jaimi Yap
heatmaps pros and cons
+ heatmaps +
EASE OF TESTING (READILY AVAILABLE)
COMBINATION WITH CONTENT STATISTICS
COMPETITIVE MARKET
- heatmaps -
ACCURACY
NO BACK-END INFORMATION
NOT MUCH COLOR DIFFERENTION
TYPES OF DATA GATHERING